Founder and Creative Director Lana Matsuyama established Design Pool by combining her passion for design, extensive experience in the creative industry and a mission of bringing together talented and versatile people around the world to collaboratively transform brands.
A true advocate of interdisciplinary work, Lana studied the links between Psychology, Design and Advertising at New York University’s Gallatin School of Individualized Study where she graduated with high honors.
Her experience is varied, and includes leading the creative strategy for the relaunch of the first online art auction portal as a user interface designer at the world’s most trusted online database for fine art and design auction results, headquartered in New York and Berlin. She also gained valuable New York agency experience working with an award-winning interactive marketing firm as a designer and creative strategist, where she played a key role in winning accounts with some of the nation’s biggest companies.
After her time in New York, Lana took the plunge and embarked on a journey that took her to 50 countries across six continents. During her time abroad, she founded Design Pool. She was remote-working and collaborating over oceans and timezones before it was normalized, which is why she’s an expert at the lifestyle and processes to make long-distance work.
She now lives between London and New York and travels often to meet with clients and work on projects around the world.